LinkedIn Lead Conversion Tracking

‎”You are invited to try a new feature designed to help you collect leads with LinkedIn Ads.” – Oh goodie goodie goodie, I’ve been waiting for this!

Email from LinkedIn today:

Dear Christian,

You are invited to try a new feature designed to help you collect leads with LinkedIn Ads.

So, what’s new?

With just a few clicks, you can enable lead collection with your campaign
and contact leads directly on LinkedIn.

How much does it cost?

Nothing. This feature will not cost anything beyond the cost of the click.

How do I turn it on?

- Go to https://www.linkedin.com/ads/home
- Click on the advertising campaign that you wish to use for Lead Collection (or create a new campaign)
- Select the ‘Collect Leads’ option

How does it work?

1. LinkedIn members who click on your ad are taken to your landing page
with a single-click option to request contact (see below).

2. Profiles of members who choose to be contacted will be shown in your Ads account under the Leads tab.

3. You will be able to send a free follow-up message to them on LinkedIn.

Thanks,

The LinkedIn Ads Team