AMEX Small Business Saturday, Fail
26 Nov
It was such a good idea, and a fantastic example of social networking for business – that is, if it actually worked.
American Express created a promotion to give card holders a $25 credit, for each eligible card, as long as they made a purchase at a participating local small business.
Great. I signed up two American Express cards and waited for Saturday.
Saturday came, and upon checking for my local participating small businesses, received the following screen:
Big Fail
So how are they going to fix this?
People are frustrated (pissed, really) as viewed by the comments on the Small Business Saturday Facebook Wall
What shame.
It was a really, really good idea.
The dudes LOVE great ideas …when they work.
